Saturday, April 24, 2010

Logos on the Brain

A little opportunity cropped up mid-week that had me devoting my free time to logo design.

A new Arts Festival is being introduced where my parents live, and the committee responsible for the whole shindig showed some love for local designers and held a contest to find a permanent festival logo.

Putting my entries together was a lot of fun, but admittedly stressful at times. Logo design is completely new to me, and although I've been reading a lot about typography, it's still difficult for me to make informed design decisions. I get so frustrated when my current skill set keeps me from recreating the image in my mind's eye on the screen.

Despite all that, after a few days with the pen tool and 3 pages full of thumbnail sketches, I had 5 solid entries to submit. The winner of the contest gets $2000 and the chance to see their work on promotional material all across town. I'm keeping my fingers crossed!

In the spirit of things, I want to share a great online resource: The LogoPond Gallery. Browsing through the pages really made my gears turn - it was neat seeing how different designers managed to fit certain images and concepts together. It turned me on to new ways of thinking, which led to many new ideas, which led to entries I'm proud of. These are a few of the (geekier) gallery images I really took a liking to:



This week I was able to take a small peek at the world of logo design. I can't wait for my next opportunity to dive right in.

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